The Story of Dubai Chocolate
Origins
The Dubai Chocolate story began in 2021 when Sarah Hamouda, a British-Egyptian entrepreneur based in Dubai since 2015, founded Fix Dessert Chocolatier. Inspired by her pregnancy cravings, she began creating unique chocolate bars with unusual fillings, eventually leading to the creation of the now-famous "Can't Get Knafeh of It" chocolate bar.
Rise to Fame
Without a large marketing budget, Fix relied on social media influencers to promote their creation. The chocolate's visual appeal, with its bright-colored interior combining kataifi (shredded phyllo dough), pistachio cream, and tahini, made it perfect for platforms like TikTok and Instagram. The mysterious allure of this Dubai creation further fueled its popularity.
Global Impact
By 2024, Dubai Chocolate had become a worldwide sensation, leading major manufacturers like Lindt to produce their own versions. The trend became so significant that some retailers, like Waitrose in the UK, had to impose purchase limits of two bars per customer due to overwhelming demand.
Innovative Creation
Born from a unique combination of pregnancy cravings and culinary creativity
Social Media Success
Gained worldwide recognition through organic social media promotion
Cultural Impact
Sparked a global trend in chocolate innovation and Middle Eastern fusion